Effect of synergistic advertisement strategies on Indian FMCG sector

dc.contributor.guide	Sharma, Kapil
dc.coverage.spatial
dc.creator.researcher	Saini, Ashu
dc.date.accessioned	2022-01-17T10:06:28Z
dc.date.available	2022-01-17T10:06:28Z
dc.date.awarded	2017
dc.date.completed	2017
dc.date.registered	2012
dc.description.abstract	File attached newline
dc.description.note
dc.format.accompanyingmaterial	CD
dc.format.dimensions	28 cm.
dc.format.extent	xviii, 324 p.
dc.identifier.uri	http://hdl.handle.net/10603/356042
dc.language	English
dc.publisher.institution	University School of Applied Management
dc.publisher.place	Patiala
dc.publisher.university	Punjabi University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Effect of synergistic advertisement strategies on Indian FMCG sector
dc.title.alternative
dc.type.degree	Ph.D.