Effect of synergistic advertisement strategies on Indian FMCG sector

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10_chapter- 1 introduction part.pdf (774.03 KB)
 11_chapter- 2 review of literature.pdf (473.84 KB)
 12_chapter- 3 data base and rm.pdf (372.56 KB)
 13_chapter- 4.pdf (712.71 KB)
 14_chapter- 5.pdf (487.31 KB)

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http://hdl.handle.net/10603/356042

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University School of Applied Management

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