quotBranding Ethiopia through incredible Development tourism marketing products In Hawzen Woreda Tigray state Ethiopia quot

Abstract

quotThis thesis was conducted with the objective of identifying the determinant factors for the newlineIncredible development of tourism marketing products in Hawzen Woreda, Tigray state, newlineEthiopia For achieving the objective of the study, both primary and secondary data were newlinegenerated by employing qualitative and quantitative methods. Purposive and simple newlinerandom sampling techniques were used to select 3 tourism sites and 250 sample newlinerespondents were participated in the study. The quantitative data was analyzed using newlinefrequencies and percentages when appropriate while qualitative data was used to newlinetriangulate and authenticate the study. The role of marketing tourism products of the newlinestudy area which has a power to develop tourism industry was studied. On the other newlinehand, the study also identified several factors, which suggest the need for improvement newlineand strong effort. Such as, lack of safety to visitors, shortage of infrastructural newlinedevelopment, lack of community awareness toward tourism, shortage of ensuring tourismquot newline newline