Customer Perception of Brand Extension  and Its Impact On Brand Equity  A Study On Indian FMCG Sector

dc.contributor.guide	Yadav, Rajan
dc.coverage.spatial
dc.creator.researcher	Joshi, Richa
dc.date.accessioned	2024-03-18T14:46:14Z
dc.date.available	2024-03-18T14:46:14Z
dc.date.awarded	2020
dc.date.completed	2019
dc.date.registered	2012
dc.description.abstract	Available newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions	210 x 297 mm
dc.format.extent	xiii, 200p
dc.identifier.uri	http://hdl.handle.net/10603/552674
dc.language	English
dc.publisher.institution	Delhi School of Management
dc.publisher.place	Delhi
dc.publisher.university	Delhi Technological University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Customer Perception of Brand Extension and Its Impact On Brand Equity A Study On Indian FMCG Sector
dc.title.alternative
dc.type.degree	Ph.D.