Customer Perception of Brand Extension and Its Impact On Brand Equity A Study On Indian FMCG Sector

Thumbnail Image

Files

01_title.pdf (24.68 KB)
 02_prelim pages.pdf (182.71 KB)
 03_content.pdf (61.15 KB)
 04_abstract.pdf (6.17 KB)
 05_chapter 1.pdf (464.42 KB)

Date

item.page.authors

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Available newline

Description

Keywords

Citation

URI

http://hdl.handle.net/10603/552674

Collections

Delhi School of Management

item.page.endorsement

item.page.review

item.page.supplemented

item.page.referenced