A study on effect of celebrity advertisements in purchase decision for selected consumer durables with special reference to coimbatore city

dc.contributor.guide	Senthil Velmurugan J
dc.coverage.spatial	Management
dc.creator.researcher	Dayala Rajan A
dc.date.accessioned	2017-01-30T08:06:39Z
dc.date.available	2017-01-30T08:06:39Z
dc.date.awarded	18/03/2016
dc.date.completed	03/06/2015
dc.date.registered	n.d.
dc.description.abstract	newline
dc.description.note	Reference (P190-209 with appendices)
dc.format.accompanyingmaterial	CD
dc.format.dimensions	28cm
dc.format.extent	xi, 189p
dc.identifier.uri	http://hdl.handle.net/10603/130993
dc.language	English
dc.publisher.institution	Periyar Institute of Management Studies
dc.publisher.place	Salem
dc.publisher.university	Periyar University
dc.relation	244
dc.rights	university
dc.source.university	University
dc.subject.keyword	A Study on Effect of Celebrity Advertisements
dc.subject.keyword	Purchase Decision for Selected Consumer Durables
dc.subject.keyword	Special Reference to Coimbatore City
dc.title	A study on effect of celebrity advertisements in purchase decision for selected consumer durables with special reference to coimbatore city
dc.title.alternative
dc.type.degree	Ph.D.