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Periyar University
Periyar Institute of Management Studies
A study on effect of celebrity advertisements in purchase decision for selected consumer durables with special reference to coimbatore city
A study on effect of celebrity advertisements in purchase decision for selected consumer durables with special reference to coimbatore city
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01_title.pdf
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02_certificate.pdf
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03_declaration.pdf
(125.11 KB)
04_acknowledgement.pdf
(138.78 KB)
05_contents.pdf
(89.95 KB)
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http://hdl.handle.net/10603/130993
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Periyar Institute of Management Studies
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