Role of product colour as visual cue on consumer purchasing decision in selected categories

dc.contributor.guide	Ruparel,Neelima
dc.coverage.spatial	Management
dc.creator.researcher	Singh,Amrita
dc.date.accessioned	2023-05-11T09:11:16Z
dc.date.available	2023-05-11T09:11:16Z
dc.date.awarded	2023
dc.date.completed	2023
dc.date.registered	2016
dc.description.abstract	None newline
dc.description.note	5255
dc.format.accompanyingmaterial	CD
dc.format.dimensions	-
dc.format.extent	186p.
dc.identifier.uri	http://hdl.handle.net/10603/482416
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Ahmedabad
dc.publisher.university	Gujarat University
dc.relation	176 to 186p.
dc.rights	university
dc.source.university	University
dc.subject.keyword	Colour
dc.subject.keyword	consumer purchase
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Product
dc.subject.keyword	Social Sciences
dc.title	Role of product colour as visual cue on consumer purchasing decision in selected categories
dc.title.alternative	-
dc.type.degree	Ph.D.