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Gujarat University
Department of Management
Role of product colour as visual cue on consumer purchasing decision in selected categories
Role of product colour as visual cue on consumer purchasing decision in selected categories
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01_title.pdf
(242.42 KB)
02_prelim pages.pdf
(803.03 KB)
03_content.pdf
(501.8 KB)
04_chapter 1.pdf
(412.45 KB)
05_chapter 2.pdf
(973.1 KB)
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http://hdl.handle.net/10603/482416
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Department of Management
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