Study on consumer buying behaviour towards over the counter OTC drugs  amongst college going youth of Mumbai suburbs

dc.contributor.guide	Daxini, Sussmita G
dc.coverage.spatial
dc.creator.researcher	Sheikh, Parveen M
dc.date.accessioned	2025-02-28T05:55:56Z
dc.date.available	2025-02-28T05:55:56Z
dc.date.awarded	2024
dc.date.completed	2023
dc.date.registered	2020
dc.description.abstract	newline
dc.description.note	Location-Knowledge Resource Centre, Kalina
dc.format.accompanyingmaterial	CD
dc.format.dimensions	30*21
dc.format.extent	xxix, 470p
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/624633
dc.language	English
dc.publisher.institution	Business Policy and Administration, D T S S College of Commerce
dc.publisher.place	Mumbai
dc.publisher.university	University of Mumbai
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Social Sciences
dc.subject.keyword	Economics and Business
dc.subject.keyword	Business
dc.subject.keyword	Over the counter drugs market-India
dc.subject.keyword	Youth
dc.subject.keyword	Consumer buying behaviour
dc.title	Study on consumer buying behaviour towards over the counter OTC drugs amongst college going youth of Mumbai suburbs
dc.title.alternative
dc.type.degree	Ph.D.