A Study on the Dimensions of Cultural Values in Contemporary Indian Advertising A Consumer Perspective

dc.contributor.guide	Bansal, Ipshita
dc.coverage.spatial
dc.creator.researcher	Swaminathan, Freda
dc.date.accessioned	2017-03-06T04:21:58Z
dc.date.available	2017-03-06T04:21:58Z
dc.date.awarded
dc.date.completed	2015
dc.date.registered	n. d.
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/139054
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Banasthali
dc.publisher.university	Banasthali Univesity
dc.relation
dc.rights	university
dc.source.university	University
dc.title	A Study on the Dimensions of Cultural Values in Contemporary Indian Advertising A Consumer Perspective
dc.title.alternative
dc.type.degree	Ph.D.