Antecedents of team identification and its role in influencing purchase intentions of sponsor brands Evidence from indirect consumption of the Indian Premier League

dc.contributor.guide	Ranjith, V K
dc.coverage.spatial	Commerce
dc.creator.researcher	George, Joliss Helen
dc.date.accessioned	2025-10-29T05:40:28Z
dc.date.available	2025-10-29T05:40:28Z
dc.date.awarded	2025
dc.date.completed	2025
dc.date.registered	2022
dc.description.abstract	Available newline
dc.description.note	bibliography p.124-159
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	184p.
dc.identifier.researcherid	0000-0002-0425-6631
dc.identifier.uri	http://hdl.handle.net/10603/670038
dc.language	English
dc.publisher.institution	Manipal School of Commerce and Economics, Manipal
dc.publisher.place	Manipal
dc.publisher.university	Manipal Academy of Higher Education
dc.relation	-
dc.rights	university
dc.source.university	University
dc.subject.keyword	Points of Attachment
dc.subject.keyword	Purchase Intentions
dc.subject.keyword	Sponsor Brand Awareness
dc.subject.keyword	Team Identification, Team-Sponsor Fit
dc.title	Antecedents of team identification and its role in influencing purchase intentions of sponsor brands Evidence from indirect consumption of the Indian Premier League
dc.title.alternative	-
dc.type.degree	Ph.D.