A Study on the Influence of Social Media Marketing via YouTube Influencers on Consumer Buying Behaviour Among Generation Z in Surat City

dc.contributor.guide	Sidhpuria, Manish V.
dc.coverage.spatial
dc.creator.researcher	Bhathena, Arshan Farokh
dc.date.accessioned	2026-01-19T04:03:22Z
dc.date.available	2026-01-19T04:03:22Z
dc.date.awarded	2025
dc.date.completed	2025
dc.date.registered	2021
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/688326
dc.language	English
dc.publisher.institution	Department of Business and Industrial Management
dc.publisher.place	Surat
dc.publisher.university	Veer Narmad South Gujarat University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	A Study on the Influence of Social Media Marketing via YouTube Influencers on Consumer Buying Behaviour Among Generation Z in Surat City
dc.title.alternative
dc.type.degree	Ph.D.