Investor buying behaviour towards stock market with reference to salem district in tamilnadu a study

Abstract

An investment is described as the sacrifice of current savings for future benefits. There are numerous investing opportunities available for the investors. Various financial institutions offer variety of investment product ranging from bank deposits, bonds, debentures, equity shares, mutual fund scheme, insurance plans and stock derivatives. This enhances the economy by moving saving for economic growth of the nation. The decision of choosing the available investment product depends on the risk profile of the investor. newlineThe study investigates the individual investor buying behaviour towards stock market with reference to Salem district. By studying the profile of individual investor in Salem district the effort was made to evaluate the behavioral finance factors affecting buying behavior of investors. newlineFor stock market investor choosing right stock at appropriate price are the primary determining factor for better return. For this investor can perform fundamental and technical analysis. Fundamental analysis estimate future price by studying the economy in detail about the possible growth, industry-specific characteristics including industry growth-line and profitability also company s earning capability. Technical analysis forecast short-term price movements using market data, such as pricing and volume. newlineStock market Investor must have a complete understanding market as a whole. Due lack of awareness, selecting the right stock is always a challenging task. newline