To study the effectiveness of different advertising media with specific reference to radio as a medium

dc.contributor.guide	Garg, Renuka
dc.coverage.spatial	Management
dc.creator.researcher	Desai, Kamal A
dc.date.accessioned	2020-12-16T09:45:11Z
dc.date.available	2020-12-16T09:45:11Z
dc.date.awarded	n.d.
dc.date.completed	2013
dc.date.registered	n.d.
dc.description.abstract	Abstract not available newline newline
dc.description.note	Bibliography p. 199-212
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	ix, 212p.
dc.identifier.uri	http://hdl.handle.net/10603/309255
dc.language	English
dc.publisher.institution	Department of Business and Industrial Management
dc.publisher.place	Surat
dc.publisher.university	Veer Narmad South Gujarat University
dc.relation	No. of references 103
dc.rights	university
dc.source.university	University
dc.subject.keyword	Building Relationship
dc.subject.keyword	Demographics
dc.subject.keyword	Economics and Business
dc.subject.keyword	Internet
dc.subject.keyword	Management
dc.subject.keyword	Newspaper
dc.subject.keyword	Radio
dc.subject.keyword	Social Sciences
dc.title	To study the effectiveness of different advertising media with specific reference to radio as a medium
dc.title.alternative	-
dc.type.degree	Ph.D.