Attitude and behaviour of working women towards advertisement and its impact on Product purchase decision  an empirical study in Dakshina Kannada District

dc.contributor.guide	Yadapadithaya, P S
dc.coverage.spatial	Commerce
dc.creator.researcher	Kavyashree, K
dc.date.accessioned	2023-02-20T08:28:57Z
dc.date.available	2023-02-20T08:28:57Z
dc.date.awarded	2022
dc.date.completed	2022
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/464268
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Mangalore
dc.publisher.university	Mangalore University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Attitude and behaviour of working women towards advertisement and its impact on Product purchase decision an empirical study in Dakshina Kannada District
dc.title.alternative
dc.type.degree	Ph.D.