A Study on the Influence of Social Media in Digital Marketing on Purchase Intention of Customers an Empirical Study With Special Reference to Fmcg

dc.contributor.guide	Kalaiselvi, K
dc.coverage.spatial
dc.creator.researcher	Vidhya, R
dc.date.accessioned	2026-01-28T06:03:02Z
dc.date.available	2026-01-28T06:03:02Z
dc.date.awarded	2022
dc.date.completed	2022
dc.date.registered	2018
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/690052
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Chennai
dc.publisher.university	Vels University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	A Study on the Influence of Social Media in Digital Marketing on Purchase Intention of Customers an Empirical Study With Special Reference to Fmcg
dc.title.alternative
dc.type.degree	Ph.D.