Gaining clarity on ambiguity vague versus precise temporal framing in marketing communications

dc.contributor.guide	Sahay, Arvind ; Roy, Subhadip ; Sharda, Kirti
dc.coverage.spatial
dc.creator.researcher	Sekhri, Sukriti
dc.date.accessioned	2025-05-02T10:16:59Z
dc.date.available	2025-05-02T10:16:59Z
dc.date.awarded	2023
dc.date.completed	2023
dc.date.registered
dc.description.abstract	Available newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	207 p.
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/635230
dc.language	English
dc.publisher.institution	Marketing
dc.publisher.place	Ahmedabad
dc.publisher.university	Indian Institute of Management Ahmedabad
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertisement language
dc.subject.keyword	Pre launch advertisements
dc.subject.keyword	Temporal framing
dc.subject.keyword	Vague versus precise
dc.title	Gaining clarity on ambiguity vague versus precise temporal framing in marketing communications
dc.title.alternative
dc.type.degree	Ph.D.