Role of coping strategies in adopting 4g mobile services a multi analytical approach

Abstract

newline he telecom sector in India has been one of the most interesting sectors when it comes to newlinethe success graph of advancements and developments. There has been a drastic change in newlinenot only the services and products offered by the sector to the customers but also there has newlinebeen lots of dramatic changes in the usage pattern of the cellular service offerings by the newlinevast Indian cellular services customers. India being the second largest Telecom market in newlinethe world in terms of number of customers, has been one of the most sought-after newlinedestinations to that of the world class telecom service providers as well as that of the newlinevarious telecom equipment producers. The developments in the Indian telecom sector newlinehas been radical in nature in the past few years. The journey of the telecom services newlinebeginning from the age old fixed-line service to that of the ultra-modern LTE-A services, newlineis definitely a topic of great interest for various researchers related to the concerned field newlineof study. newlineHowever, somewhere there lies some dilemma in the mind of certain customers for newlinewhich there always has been a different scenario in case of the adoption of the various newlinecellular innovations by the customers. Some customers prove to be innovators by being newlinethe first one to avail the newly launched innovative cellular service offerings where as newlinesome others become laggards by being the last ones to adopt the same services. Even newlinethere exists a group of customers who are not interested at all for adopting any newlineinnovations in the prevailing service offerings by the service providers. Literature review newlinerevealed the gaps in the studies carried out till date like: - newlineand#61623; Less emphasis on the psychological connections in the mindset of the customer while newlinethinking to adopt 4G. newlineand#61623; Little evidence on coping strategies for reducing the dilemma and stress while