Antecedents and Outcomes of Customer Experience in Lifestyle Retail

Abstract

The objective of this research is to determine and analyse the factors affecting customer experience in the in-store (brick) lifestyle retail. The research on the topic will support and newlineenrich existing theory in organized retail and extend the prior research done in this field of study and provide valuable inputs for understanding customer experience in lifestyle retail. Thus this research will navigate the factors of customer experience in lifestyle retail and the newlineresultant loyalty and satisfaction outcomes. Once these have been explored, the research aims at synthesizing a lifestyle-retail-specific model of customer experience that provides an newlineoutside-in perspective of the whole customer experience process. newlineIn lifestyle retail, where customer experience is more relevant and practically important as the newlinecustomers give a lot of importance to the whole experience of shopping rather than just the newlineutility of the goods purchased, carrying out this research to understand new dimensions and newlineaspects of customer experience and its outcomes in lifestyle retail would be of immense help newlineto the practitioners and academicians. newline