Assessing the effects of brand identification personality and service quality on bank brand equity in the selected banks in Indian banking industry

dc.contributor.guide	Jasleen Kaur
dc.coverage.spatial
dc.creator.researcher	Jagkiran Kaur
dc.date.accessioned	2023-03-21T07:01:44Z
dc.date.available	2023-03-21T07:01:44Z
dc.date.awarded	2022
dc.date.completed	2022
dc.date.registered	2018
dc.description.abstract	File attached newline
dc.description.note
dc.format.accompanyingmaterial	CD
dc.format.dimensions	28 cm.
dc.format.extent	xii, 167 p.
dc.identifier.uri	http://hdl.handle.net/10603/471298
dc.language	English
dc.publisher.institution	University School of Applied Management
dc.publisher.place	Patiala
dc.publisher.university	Punjabi University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Business
dc.subject.keyword	Economics and Business
dc.subject.keyword	Social Sciences
dc.title	Assessing the effects of brand identification personality and service quality on bank brand equity in the selected banks in Indian banking industry
dc.title.alternative
dc.type.degree	Ph.D.