A comparative analysis of consumer buying behavior towards flagship and flanker brands with special reference to Hindustan Unilever Ltd

dc.contributor.guide	Jain, Ankita
dc.coverage.spatial	Commerce and Management
dc.creator.researcher	Sharma, Ritu
dc.date.accessioned	2020-01-24T10:32:14Z
dc.date.available	2020-01-24T10:32:14Z
dc.date.awarded	08/11/2019
dc.date.completed	08/11/2019
dc.date.registered	02/09/2016
dc.description.abstract	newline
dc.description.note	References 303-311, Appendices
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	xx, 311p.
dc.identifier.uri	http://hdl.handle.net/10603/271351
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Jaipur
dc.publisher.university	IIS (Deemed to be University)
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Social Sciences,Economics and Business,Management, Consumer, Buying, Behavior, Flagship, Flanker, Brands, Hindustan Unilever Ltd
dc.title	A comparative analysis of consumer buying behavior towards flagship and flanker brands with special reference to Hindustan Unilever Ltd
dc.title.alternative
dc.type.degree	Ph.D.