Consumer Behaviour Towards Green Consumer Durable Products In Urban Punjab

Abstract

Environment plays an important role in our life. Now a day s environment protection is becoming the base of every policy formation whether at unit level or corporate level. Stakeholders are demanding the protection of the environment. The safety of the environment is very important for the future generations. Consumption level and pattern of the society has changed a lot. Energy consumption is increasing, which lead to the depletion of natural resources. Conservation of natural resources is very important. Companies are trying to manufacture the products which helps in the safety of environment i.e. green products but the acceptance of these products is very less, as most of the people don t know about green products. Thereby, the present study was conducted to know the awareness and perception of the consumer, determinants of green buying behavior, willingness of to purchase, newline