The Study of Optimism as A Predictor of Employee Engagement in Select Media Organisations

Abstract

newlineThe present thesis is primarily a study of optimism to see how it could predict newlineemployee engagement. As there are various dimensions of optimism, namely, positive newlineemotions, engagement, relationship network, meaningfulness and achievement, the newlinethesis tries to understand their inter-relationships. It also looks into employee newlineengagement with respect to their vigor, dedication and absorption. The work is based newlineon a survey carried out in select media organizations in Delhi-NCR to examine the newlinevalidity of the Optimism index (Oi) scale and the Utrecht Work Engagement Scale newline(UWES). newlineFor the study, the primary source could be identified as survey data from 350 newlineemployee of three selected media organizations in Delhi-NCR. Data was collected newlineaccording to purposive and convenience sampling method. Responses were analyzed newlineusing SPSS 16 and AMOS. Since the study design was multivariate, the data was newlinechecked for missing values, normality, linearity, reliability, non-multicollinearity, and newlinehomoscedasticity. As we proceeded, we first checked if the data set was appropriate. newlineWe then carried out exploratory factor analysis (EFA) and confirmatory factor newlineanalysis (CFA). Descriptive statistics (mean, standard deviation, standard error of the newlinemean) were calculated to find out the level of optimism and employee engagement newlinewithin the media organization employees. Then the hypotheses were tested. Predictor newlinerole of optimism and its dimensions were checked by correlation and multiple newlinehierarchical regression.