Impact of television advertisements on buying behaviour of college students in Punjab

dc.contributor.guide	Tanghi, Bhawdeep Singh and Goyal, B.B.
dc.coverage.spatial
dc.creator.researcher	Anjali
dc.date.accessioned	2021-10-06T07:10:28Z
dc.date.available	2021-10-06T07:10:28Z
dc.date.awarded	2021
dc.date.completed	2020
dc.date.registered	2015
dc.description.abstract	File attached newline
dc.description.note
dc.format.accompanyingmaterial	CD
dc.format.dimensions	28 cm.
dc.format.extent	199 p.
dc.identifier.uri	http://hdl.handle.net/10603/343350
dc.language	English
dc.publisher.institution	School of Management Studies
dc.publisher.place	Patiala
dc.publisher.university	Punjabi University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Impact of television advertisements on buying behaviour of college students in Punjab
dc.title.alternative
dc.type.degree	Ph.D.