E Banking Services A Competitive Study of Select Public and Private Sector Banks in Mysore District
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Abstract
Banks are the pillars of economic development. A strong banking system
newlineimproves the economic conditions of the country and the successful banking depends on
newlinethe economy. For improvement in the banking, it is important to enhance the customer
newlinebase, retaining the existing customers and provide the products and services which
newlinebenefits them the most. In the technologically advanced system, every bank needs to
newlineadopt and upgrade technology to meet the changing needs of customers. It is very critical
newlinechallenge for the bankers to adopt the latest technology to compete with the other banks
newlineand institutions, which offers the similar products and services in the market. The focus
newlinein the study is on the trends of present and future technology, which affect the banks and
newlinefinancial services. Hence, it is necessary to study the technology adopted in Indian Banks.
newlineThe advancement of the information infrastructure at the global market enables
newlinethe expansion of e-commerce. The connectivity of the universe with offerings of the
newlineinternet has made the global networking as invaluable. These changes led for the creation
newlineof new type of economic system, which can be called as digital economy. The changing
newlineeconomic system brings change in technology and knowledge intensity in the areas of
newlinebanking business. It also created virtual system of supply chain, different form of
newlinebusinesses and channels of services delivery such as e banking. Therefore, the present
newlinestudy explains in detail the concepts of E-banking system in India. This chapter are
newlineclassified into two major parts to understand the theoretical background of the proposed
newlinestudy.
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