The determinants of brand extension success an attitude and behaviour based study on FMCG and online brands

dc.contributor.guide	Jacob, Jayanth
dc.coverage.spatial	Management Sciences
dc.creator.researcher	M, Nithya
dc.date.accessioned	2017-11-21T09:30:44Z
dc.date.available	2017-11-21T09:30:44Z
dc.date.awarded	n.d.
dc.date.completed	2017
dc.date.registered	n.d.
dc.description.abstract	Abstract available
dc.description.note	Data not available
dc.format.accompanyingmaterial	None
dc.format.dimensions	31cm.
dc.format.extent	xvii, 162p.
dc.identifier.uri	http://hdl.handle.net/10603/182143
dc.language	English US
dc.publisher.institution	Faculty of Management Sciences
dc.publisher.place	Chennai
dc.publisher.university	Anna University
dc.relation	145-161
dc.rights	university
dc.source.university	University
dc.subject.keyword	Attitude
dc.subject.keyword	Brand
dc.subject.keyword	Brands
dc.subject.keyword	Extension
dc.subject.keyword	Online
dc.title	The determinants of brand extension success an attitude and behaviour based study on FMCG and online brands
dc.title.alternative
dc.type.degree	Ph.D.