A study on the relationship between functional literacy and consumer decision making process for FMCG

dc.contributor.guide	Reshma Nasreen
dc.coverage.spatial
dc.creator.researcher	Chishti, Mohd. Danish
dc.date.accessioned	2019-06-21T05:45:06Z
dc.date.available	2019-06-21T05:45:06Z
dc.date.awarded	2019
dc.date.completed	2018
dc.date.registered	2013
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/247872
dc.language	English
dc.publisher.institution	Department of Management Studies
dc.publisher.place	Delhi
dc.publisher.university	Jamia Hamdard University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Marketing management, Marketing research, Consumer behavior, Consumer goods,Functional literacy.
dc.title	A study on the relationship between functional literacy and consumer decision making process for FMCG
dc.title.alternative
dc.type.degree	Ph.D.