Marketing strategies of selected pharmaceutical firms in India: a case study of anti-infective therapeutics

dc.contributor.guide	Anand, D	en_US
dc.coverage.spatial	Management	en_US
dc.creator.researcher	Mahesh, M C	en_US
dc.date.accessioned	2014-02-14T09:48:11Z
dc.date.available	2014-02-14T09:48:11Z
dc.date.awarded	n.d.	en_US
dc.date.completed	2012	en_US
dc.date.issued	2014-02-14
dc.date.registered	n.d.	en_US
dc.description.abstract	None	en_US
dc.description.note	Bibliography p 202-210, Appendix p 211-230	en_US
dc.format.accompanyingmaterial	None	en_US
dc.format.dimensions	-	en_US
dc.format.extent	230p.	en_US
dc.identifier.uri	http://hdl.handle.net/10603/15865
dc.language	English	en_US
dc.publisher.institution	B N Bahadur Institute of Management Sciences	en_US
dc.publisher.place	Mysore	en_US
dc.publisher.university	University of Mysore	en_US
dc.relation	-	en_US
dc.rights	university	en_US
dc.source.inflibnet	INFLIBNET	en_US
dc.subject.keyword	Management	en_US
dc.subject.keyword	Marketing strategies	en_US
dc.subject.keyword	pharmaceutical firms	en_US
dc.subject.keyword	anti-infective therapeutics	en_US
dc.title	Marketing strategies of selected pharmaceutical firms in India: a case study of anti-infective therapeutics	en_US
dc.title.alternative	-	en_US
dc.type.degree	Ph.D.	en_US