Attitude of youth towards green marketing in India

Abstract

The primary research is on Attitude of Youth Towards Green Marketing in India . The impact finding is in marketing term which finds about the awareness credibility satisfaction and repeat purchase of the Green products. The Green Marketing strategies used for the study are Eco Labeling Supply chain initiative Poroduct modification for green effect adoption of Green Products. The objectives of the research is to understand the relationship of Green Marketing Strategies and their impact on the Business Performance. It also includes the strategies which are to be used so that the green marketing can be promoted and green products are made more ecologically viable for the consumers. Two aspects were undertaken. What do Green Marketing Strategies imply Is it related to environment friendly marketing processes wherein complete marketing system inclusive of Segmentation Targeting and Positioning and 4Ps along with relationship of STP and 4Ps on other elements of the Supply Chain. newline