Thread of Change Aligning Marketing Strategies with Consumer Buying Behaviour and Weaver Sustainability in the Handloom Industry

dc.contributor.guide	Rahul, T.
dc.coverage.spatial
dc.creator.researcher	Aruna, K.
dc.date.accessioned	2026-02-02T06:42:38Z
dc.date.available	2026-02-02T06:42:38Z
dc.date.awarded	2025
dc.date.completed	2024
dc.date.registered	2019
dc.description.abstract	Attached
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	xii, 135p.
dc.identifier.researcherid	0000-0003-0510-3706
dc.identifier.uri	http://hdl.handle.net/10603/691353
dc.language	English
dc.publisher.institution	School of Management
dc.publisher.place	Warangal
dc.publisher.university	National Institute of Technology (NIT), Warangal
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Azen s Theory of Planned Behaviour
dc.subject.keyword	Consumer Behaviour
dc.subject.keyword	Consumer Satisfaction E-commerce
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Pochampally Handloom Silk Sarees
dc.subject.keyword	Social Sciences
dc.title	Thread of Change Aligning Marketing Strategies with Consumer Buying Behaviour and Weaver Sustainability in the Handloom Industry
dc.title.alternative	Thread of Change: Aligning Marketing Strategies with Consumer Buying Behaviour and Weaver Sustainability in the Handloom Industry
dc.type.degree	Ph.D.