A study on the impact of sales promotion on brand choice A study of sales promotion schemes of selected household products with special reference to Gujarat state

dc.contributor.guide	Patel, Rajnikant P
dc.coverage.spatial	Business Management
dc.creator.researcher	Dubey, Jayashree
dc.date.accessioned	2016-03-11T10:11:28Z
dc.date.available	2016-03-11T10:11:28Z
dc.date.awarded	n.d.
dc.date.completed	31/05/2006
dc.date.registered	n.d.
dc.description.abstract	Abstract not available
dc.description.note	Data not available
dc.format.accompanyingmaterial	None
dc.format.dimensions	31cm.
dc.format.extent	xvi, 209p.
dc.identifier.uri	http://hdl.handle.net/10603/75650
dc.language	English
dc.publisher.institution	Department of Business Management
dc.publisher.place	Vallabh Vidyanagar
dc.publisher.university	Sardar Patel University
dc.relation	Reference available at chapters
dc.rights	university
dc.source.university	University
dc.subject.keyword	Affecting
dc.subject.keyword	Marketing
dc.subject.keyword	Organization
dc.subject.keyword	Promotion
dc.subject.keyword	Sales
dc.title	A study on the impact of sales promotion on brand choice A study of sales promotion schemes of selected household products with special reference to Gujarat state
dc.title.alternative
dc.type.degree	Ph.D.