Developing a GSCM Model for the Indian Rubber Goods Manufacturing Sector

Abstract

The objective of this study is to develop a GSCM model for the rubber goods newlinemanufacturing sector based on the results of Interpretive Structural Modeling newline(ISM). MICMAC analysis is applied to categorize the factors in terms of driving newlineand dependence power. Further the GSCM model is statistically tested. Both newlinepractitioners in industry and academics might find the results useful, as it newlineintegrates natural resource based view theory and institutional theory, and newlineaddressing both internal and external perspectives of the firm. newline