Marketing strategies of indian paint industry a study

Abstract

The Indian Paint Industry is only segment of the Indian chemical industry that has been newlinesharing a consistent double digit growth rate in the last five years. The research is newlineconducted to study the concept marketing strategies with respect to paint and paint newlineproducts. These study is of significance of the, consumer satisfaction, brand images, brand newlinereputation and behavior loyal of the paint products. The findings of the study will provide newlinevaluable insights to marketing professionals in the paint product industry by identifying newlinethe significant dimensions of image attributes and benefits that affect customer satisfaction newlineand consumer interest to repurchase and recommend the brand to others. This study should newlinehelp marketing managers gain an insight into the important factors that contribute to the newlineformation of brand loyalty. The present study marketing strategies of Indian paint industry newline A Study is based on both the primary and secondary data. It is an exploratory, analytical newlineand descriptive study carried out with a view to bring out the merits and demerits of newlinecurrent marketing strategies followed by the dealers in paint industry market and to newlinesuggest suitable measures for strengthening these strategies based on the facts arrived at newlineby the study. The present study Marketing Strategies of Indian Paint Industry-A Study is newlineorganized in seven chapters. From this study, it is concluded that the usage of paint is newlinegrowing at a very rapid rate. This is mainly due to advertisement and quality newlineconsciousness of consumer. Marketing of paint is enjoying a good reputation and share in newlinethe study area. newline