The Impact of Celebrity Endorsement on Purchase Intention A Study on Select Jewellers of Kerala

dc.contributor.guide	Johney Johnson
dc.coverage.spatial	Management
dc.creator.researcher	Tijo Thomas
dc.date.accessioned	2019-05-23T08:41:32Z
dc.date.available	2019-05-23T08:41:32Z
dc.date.awarded	26/9/2018
dc.date.completed	15/01/2018
dc.date.registered	25/03/2013
dc.description.abstract	newline
dc.description.note	Bibliography p275-290. Appendices p291-305p..
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	Xvii,305p.
dc.identifier.uri	http://hdl.handle.net/10603/244175
dc.language	English
dc.publisher.institution	School of Management and Business Studies
dc.publisher.place	Kottayam
dc.publisher.university	Mahatma Gandhi University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Celebrity Endorsement in jewellery Advertisement
dc.subject.keyword	Jwellery Industry
dc.title	The Impact of Celebrity Endorsement on Purchase Intention A Study on Select Jewellers of Kerala
dc.title.alternative
dc.type.degree	Ph.D.