Impact of key drivers of word of mouth on word of mouth effectiveness on social media for the youth segment

dc.contributor.guide	Walia Sharma, Ruppal
dc.coverage.spatial	Commerce
dc.creator.researcher	Srivastava, Deepti
dc.date.accessioned	2018-07-20T12:04:23Z
dc.date.available	2018-07-20T12:04:23Z
dc.date.awarded
dc.date.completed	2017
dc.date.registered	nd
dc.description.abstract	available
dc.description.note	Bibliography p. 125-140
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	171 p.
dc.identifier.uri	http://hdl.handle.net/10603/209000
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	New Delhi
dc.publisher.university	Indian Institute of Foreign Trade
dc.relation	-
dc.rights	university
dc.source.inflibnet	INFLIBNET
dc.subject.keyword	E marketing
dc.subject.keyword	Social media
dc.subject.keyword	Social Sciences
dc.subject.keyword	Word of mouth
dc.title	Impact of key drivers of word of mouth on word of mouth effectiveness on social media for the youth segment
dc.title.alternative
dc.type.degree	Ph.D.