A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala

dc.contributor.guide	Muraleedharan, K P	en_US
dc.coverage.spatial	Commerce	en_US
dc.creator.researcher	Abdul, Majeed C	en_US
dc.date.accessioned	2014-07-24T06:34:58Z
dc.date.available	2014-07-24T06:34:58Z
dc.date.awarded	n.d.	en_US
dc.date.completed	02/03/2007	en_US
dc.date.issued	2014-07-24
dc.date.registered	n.d.	en_US
dc.description.abstract	None	en_US
dc.description.note	Bibliography p.382-395	en_US
dc.format.accompanyingmaterial	None	en_US
dc.format.dimensions	-	en_US
dc.format.extent	xxxii,395p.	en_US
dc.identifier.uri	http://hdl.handle.net/10603/21347
dc.language	English	en_US
dc.publisher.institution	Department of Commerce and Management Studies	en_US
dc.publisher.place	Kozhikode	en_US
dc.publisher.university	University of Calicut	en_US
dc.relation	-	en_US
dc.rights	university	en_US
dc.source.university	University	en_US
dc.subject.keyword	Commerce	en_US
dc.subject.keyword	Consumer behaviour	en_US
dc.subject.keyword	Consumer goods	en_US
dc.subject.keyword	Sales promotion	en_US
dc.title	A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala	en_US
dc.title.alternative	-	en_US
dc.type.degree	Ph.D.	en_US