A study of customer response towards brand promotions in apparel industry through social media networking sites

dc.contributor.guide	Agarwal, Atul Kumar and Chauhan, Ajay Kumar
dc.coverage.spatial
dc.creator.researcher	Gupta, Swati
dc.date.accessioned	2022-08-02T07:16:11Z
dc.date.available	2022-08-02T07:16:11Z
dc.date.awarded
dc.date.completed	2021
dc.date.registered
dc.description.abstract	Available
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	121 p.
dc.identifier.uri	http://hdl.handle.net/10603/397184
dc.language	English
dc.publisher.institution	Sushant School of Business
dc.publisher.place	Gurgaon
dc.publisher.university	Sushant University (earlier Ansal University)
dc.relation	Reference p. 112-120
dc.rights	university
dc.source.inflibnet	INFLIBNET
dc.subject.keyword	Economics and Business
dc.subject.keyword	Promotions
dc.subject.keyword	Social media networking sites
dc.subject.keyword	Social Sciences
dc.title	A study of customer response towards brand promotions in apparel industry through social media networking sites
dc.title.alternative
dc.type.degree	Ph.D.