Exploring the Antecedents of Consumer Behaviour towards Purchase of Masstige Brands and Its Effect on their Intentions to Buy the Moderating Role of Hedonic and Utilitarian Motivation

dc.contributor.guide	Duggal, Taranjeet and Shukla, Vishal
dc.coverage.spatial
dc.creator.researcher	Agrawal, Charul
dc.date.accessioned	2025-05-07T11:30:34Z
dc.date.available	2025-05-07T11:30:34Z
dc.date.awarded	2024
dc.date.completed	2024
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/635919
dc.language	English
dc.publisher.institution	Amity Business School
dc.publisher.place	Noida
dc.publisher.university	Amity University, Noida
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Exploring the Antecedents of Consumer Behaviour towards Purchase of Masstige Brands and Its Effect on their Intentions to Buy the Moderating Role of Hedonic and Utilitarian Motivation
dc.title.alternative
dc.type.degree	Ph.D.