Drivers of brand evangelism in multi national quick service restaurant chains a study in the Indian context

dc.contributor.guide	Joshua Selvakumar J
dc.coverage.spatial	Drivers of brand evangelism in multi national quick service restaurant chains a study in the Indian context
dc.creator.researcher	Arthi T S
dc.date.accessioned	2023-10-22T08:12:54Z
dc.date.available	2023-10-22T08:12:54Z
dc.date.awarded	2023
dc.date.completed	2023
dc.date.registered
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions	21cm.
dc.format.extent	xxii, 214p.
dc.identifier.uri	http://hdl.handle.net/10603/520108
dc.language	English
dc.publisher.institution	Faculty of Management Sciences
dc.publisher.place	Chennai
dc.publisher.university	Anna University
dc.relation	p.180-213
dc.rights	university
dc.source.university	University
dc.subject.keyword	Brand Evangelism
dc.subject.keyword	Brand Experience
dc.subject.keyword	Brand Loyalty
dc.subject.keyword	Brand Personality
dc.subject.keyword	Brand Relationship Quality
dc.subject.keyword	Brand Trust
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Service Quality
dc.subject.keyword	Social Sciences
dc.title	Drivers of brand evangelism in multi national quick service restaurant chains a study in the Indian context
dc.title.alternative
dc.type.degree	Ph.D.