Marketing Strategies to Enhance Awareness and Quality in Higher Education

Abstract

Marketing strategy in higher education institutions essentially highlights the newlinerole of marketing as a link between the universities and their students. A marketing newlinestrategy is based on research that focuses on a business s competitors, customers, newlinemarket size and also the potential for market growth. The strategy helps to newlinedetermine, what factors of the Universities are attracting the students most. newlineTherefore 7 P s of marketing and their relevance in academic delivery has been newlinestudied along with 7 Quality Parameters have been also analyzed accordingly. The newlineperception of faculty members regarding awareness of marketing strategies related newlineto 7Ps i.e. Product, Price, Place, Promotion, People, Process and Physical Evidence newlineand quality parameters of academic delivery like awareness about various quality newlineparameters like Curricular aspects, Teaching Learning and Evaluation, Research, newlineInnovations and Extension, Infrastructure and Learning Resources, Student Support newlineand Progression, Governance Leadership and Management, Institutional Values and newlineBest Practices by private universities in Rajasthan has been the core of this study. newlineWhile seeking opinion of the stakeholders on these research variables, this research newlinealso presents a comparative analysis on the basis of opinion expressed by students newlinefrom different grades and courses. newline