Consumer Buying Behaviour and Brand Preference towards Footwear among Higher Education Teachers in Bangalore

Abstract

ABSTRACT newlineThis research delves into the buying behaviour and brand preferences of higher education newlineteachers in Bangalore when it comes to branded footwear. A sample size of 400 respondents newlinewas selected using the stratified disproportionate random sampling method, ensuring fair newlinerepresentation from various institutions. Data was collected through a well-structured newlinequestionnaire. The study leaned on both descriptive and inferential statistics for a well-rounded newlineanalysis. SPSS and AMOS software were used to apply t-tests, ANOVA, regression, and newlineStructural Equation Modeling (SEM). These tools helped in crunching the numbers to bring newlineout meaningful patterns and relationships between variables influencing brand preference, newlinebuying behaviour, and satisfaction levels. Offline shopping was the popular choice among newlinerespondents due to the ability to physically inspect products, ensure the right fit, and get instant newlinegratification. Online shopping, while convenient and time-saving, left many feeling a bit short- newlinechanged due to delays and quality concerns. Still, its popularity is slowly picking up pace, newlineespecially among tech-savvy younger folks who want variety at the click of a button. The study newlineoffers practical suggestions for manufacturers, retailers, policymakers, and educators alike. newlineFrom improving digital platforms and offering eco-friendly products to educating consumers newlineand streamlining the online newlineonly help brands sharpen their strategy but also empower educators to make informed choices. newlineAll in all, this research offers a well-rounded view of how branded footwear choices reflect newlinepersonal priorities and societal trends truly, a step in the right direction. newline