A Study on the Symbolic Economy Communications Role Challenges and Prospects in India

Abstract

newline The Symbolic Economy, as a term, became popular following its use in Sharon Zukin s pathbreaking newlinebook, The Cultures of Cities , which was first published in 1996. Zukin, who happens newlineto be a professor of Sociology at Brooklyn College and the Graduate School, City University newlineof New York, states that the Symbolic Economy refers to economic activities that concentrate newlineon cultural production and consumption, such as those associated with Tourism, Media and newlineEntertainment (TME).