Impact of television advertisement on childrens pester power in family purchase decision making

dc.contributor.guide	Panchanatham N
dc.creator.researcher	Sara S
dc.date.accessioned	2019-03-13T12:42:48Z
dc.date.available	2019-03-13T12:42:48Z
dc.date.awarded	nd
dc.date.completed	2018
dc.date.registered	nd
dc.description.abstract	newline
dc.format.accompanyingmaterial	DVD
dc.format.extent	xi, 209p
dc.identifier.uri	http://hdl.handle.net/10603/231558
dc.language	English
dc.publisher.institution	Department of Business Administration
dc.publisher.place	Tirunelveli
dc.publisher.university	Manonmaniam Sundaranar University
dc.rights	university
dc.source.university	University
dc.title	Impact of television advertisement on childrens pester power in family purchase decision making
dc.type.degree	Ph.D.