Impact of organised retailing on the informal retailing a study in Bangalore

Abstract

The purpose of the study is to explore the chronic research issues related to newlinethe various factors like, spot and movement offers, monetary and quality offers, gifts newlineand exchange offers, product consciousness, ambience and environment, value added newlineservices (shopping cards), store and hygiene consciousness, price consciousness, newlinebilling flexibility, facilities, personal attention, employee consciousness, multiple newlinepayment options and taste and preference consciousness, which drive the buyers to newlineprefer organized retail outlets or the conventional outlets. The current research also newlineconcentrated on the impact factors like, atmosphere, recreational, diversity, newlineconvenience, comforts and luxuries, entertainment and infotainment, which newlinecontributes the potential growth of organized retailing on food security, cropping and newlineconsumption patterns as well as environment at large shopping attitude and behaviour newlineof both organized sector and the informal sector in Bangalore city. Objectives of the newlinestudy are to study the factors leading to phenomenal growth of organized retailing to newlineanalyse the factors affecting the customer buying behaviour with respect to the Fast newlineMoving Consumer Goods (FMCG), explore the perceptions of informal retailer on newlinethe entry of organized retails, analyse the impact of organized retailing on the newlineinformal retailing and to offer a few suggestive measures for the healthy development newlineof organized and informal retailing based on the findings of the study undergone. newlineMethodology used for the present study is an analytical study, the data were collected newlinefrom both primary and secondary sources, and the primary data were collected from newlinethe various respondent groups by conducting field surveys using techniques such as newlinev newlineadministered comprehensive questionnaires, interviews, personal interactions to elicit newlinethe views of all stakeholders in retailing field.