A Study Of Consumer Buying Behaviour Towards Selection Of Branded Sports Products With Reference To Selected Cities In Gujarat State

Abstract

The thesis quotA Study of Consumer Buying Behaviour towards selection of branded newlineSports Products with reference to selected cities in Gujarat Statequot by Chandni Vadera newlineThakkar delves into the intricacies of consumer behaviour within the sports product newlinemarket. The study explores consumer engagement with sports product advertisements newlineand discussions, emphasizing the active participation of consumers in seeking newlineinformation and making purchasing decisions. Methodologically, a structured newlinequestionnaire was used to collect data from a substantial sample of 1559 respondents newlinein selected cities of Gujarat State. The findings reveal a comprehensive understanding newlineof consumer preferences, decision-making processes, and the factors influencing the newlineselection of sports products in the region. newlineThe study uncovers that consumers in Gujarat exhibit a strong inclination towards newlinesports products that align with their lifestyle and personal preferences. Brand loyalty newlineemerges as a significant driver of consumer choices, with established brands newlinecommanding a higher level of trust and preference among respondents. Additionally, newlinethe research highlights the influence of peer recommendations and online reviews on newlineconsumer decision-making, indicating the importance of social validation in the sports newlineproduct purchasing process. newline newline