Unveiling the Impact of Cause related Marketing on Customers Purchase Intention in North India

dc.contributor.guide	Bajpai, Naval and Kumar, Arun
dc.coverage.spatial
dc.creator.researcher	Pandey, Prasant Kumar
dc.date.accessioned	2025-02-21T08:12:18Z
dc.date.available	2025-02-21T08:12:18Z
dc.date.awarded	2024
dc.date.completed	2024
dc.date.registered	2020
dc.description.abstract	Attached
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions	xiii,213pg.
dc.format.extent	21X29cm.
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/623801
dc.language	English
dc.publisher.institution	Department of Management Studies
dc.publisher.place	Gwalior
dc.publisher.university	Atal Bihari Vajpayee Indian Institute of Information Technology and Management
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Unveiling the Impact of Cause related Marketing on Customers Purchase Intention in North India
dc.title.alternative	Exploring the Dynamics across Pharmaceutical FMCG and the Online Retail Sector
dc.type.degree	Ph.D.