A study of advertising and consumer reaction to toothpaste advertising in the city of Mumbai

dc.contributor.guide	Gandhi, Krushna
dc.coverage.spatial	Commerce
dc.creator.researcher	Shroff, Manjula V
dc.date.accessioned	2016-11-04T04:23:54Z
dc.date.available	2016-11-04T04:23:54Z
dc.date.awarded	n.d.
dc.date.completed	2008
dc.date.registered	n.d.
dc.description.abstract	Abstract not available newline newline
dc.description.note	Bibliography p. i-xiii, Appendix p. xiv-xxiv
dc.format.accompanyingmaterial	None
dc.format.dimensions	_
dc.format.extent	368p.
dc.identifier.uri	http://hdl.handle.net/10603/120115
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Mumbai
dc.publisher.university	SNDT Womens University
dc.relation	No. of references 127
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertising, Advertising - Toothpaste, Brand usership - toothpaste, Advertising media, Consumer behaviour - toothpaste advertising, Toothpaste advertising - Mumbai
dc.title	A study of advertising and consumer reaction to toothpaste advertising in the city of Mumbai
dc.title.alternative	-
dc.type.degree	Ph.D.