IMPACT OF SOCIAL MEDIA MARKETING ON RELATIONSHIP MARKETING AND CUSTOMER INTENTIONS

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dc.contributor.guideK SATHYANARAYAN
dc.coverage.spatial
dc.creator.researcherPOORNIMA A S
dc.date.accessioned2018-07-04T11:01:28Z
dc.date.available2018-07-04T11:01:28Z
dc.date.awarded28/10/2016
dc.date.completed
dc.date.registered15/10/2011
dc.description.abstractnewline IMPACT OF SOCIAL MEDIA MARKETING ON newlineRELATIONSHIP MARKETING AND newlineCUSTOMER INTENTIONS
dc.description.note
dc.format.accompanyingmaterialDVD
dc.format.dimensions
dc.format.extent
dc.identifier.urihttp://hdl.handle.net/10603/207313
dc.languageEnglish
dc.publisher.institutionDepartment of Management Studies
dc.publisher.placeChennai
dc.publisher.universityUniversity of Madras
dc.relation
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordIMPACT OF SOCIAL MEDIA MARKETING ON RELATIONSHIP MARKETING AND CUSTOMER INTENTIONS
dc.titleIMPACT OF SOCIAL MEDIA MARKETING ON RELATIONSHIP MARKETING AND CUSTOMER INTENTIONS
dc.title.alternative
dc.type.degreePh.D.

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