An evaluation of marketing strategies of tourism industry in Himachal Pradesh _ a case study of HPTDC
| dc.contributor.guide | Chandan, C L | |
| dc.coverage.spatial | Management | |
| dc.creator.researcher | Gupta, Ashok | |
| dc.date.accessioned | 2016-11-16T09:33:33Z | |
| dc.date.available | 2016-11-16T09:33:33Z | |
| dc.date.awarded | n.d. | |
| dc.date.completed | 2009 | |
| dc.date.registered | n.d. | |
| dc.description.abstract | Abstract not available newline newline | |
| dc.description.note | Bibliography p. 216-235 | |
| dc.format.accompanyingmaterial | None | |
| dc.format.dimensions | - | |
| dc.format.extent | 246p. | |
| dc.identifier.uri | http://hdl.handle.net/10603/121291 | |
| dc.language | English | |
| dc.publisher.institution | Institute of Management Studies | |
| dc.publisher.place | Shimla | |
| dc.publisher.university | Himachal Pradesh University | |
| dc.relation | No. of references 171 | |
| dc.rights | university | |
| dc.source.university | University | |
| dc.subject.keyword | Tourism promotion, Government programme, Tourism industry, Marketing strategies | |
| dc.title | An evaluation of marketing strategies of tourism industry in Himachal Pradesh _ a case study of HPTDC | |
| dc.title.alternative | - | |
| dc.type.degree | Ph.D. |
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